Diary of an #Eventprof

A blog on the crazy and inspiring world of events



It’s all about Automation #eventprofs

Anyone who manages the marketing and communications for their business or events programme knows the workload and overall minefield that can be faced by the numerous digital channels, media and programmes that are available to us as event professionals. Continue reading “It’s all about Automation #eventprofs”

Now that’s what I call creativity!

I attended another fantastic CIM event last week, this time at the newly refurbished Regent Street Cinema, one of the most historic cinemas in Britain, and a venue I highly recommend you check out as an event space. Continue reading “Now that’s what I call creativity!”

Lessons from Leaders!

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin. Continue reading “Lessons from Leaders!”

5 Top Tips to Drive your Twitter Engagement!

I’ve been in the Top 10 of the Eventopedia Power 250 for a number of weeks now so it would appear that I’m doing something right when it comes to my social media strategy. Continue reading “5 Top Tips to Drive your Twitter Engagement!”

The Emotions behind your Decision Making!

Everyone seems to be talking about the emotional transaction associated with events at the moment. Though I’ll bet if you were to ask most people how they make decisions the majority will tell you “logic”!  Continue reading “The Emotions behind your Decision Making!”

5 Ways to Improve ROI on your Event Marketing (Infographic)

I attended a very informative webinar a couple of weeks ago organised by Symphony EM on ways to improve ROI on your event marketing. The webinar was presented by Gerard Lennox from Quba and he made some interesting points that I’ve put into a little infographic for you. Continue reading “5 Ways to Improve ROI on your Event Marketing (Infographic)”

What does your logo colour really mean?

How many times have you looked at your logo colour and wondered what it says about you? I’ve started looking at colour very closely in recent months whilst launching my brands ‘Diary of an #Eventprof’ and the ‘EWL Club’ and more recently my personal brand and colour as I start work as a Freelancer. Continue reading “What does your logo colour really mean?”

Personalisation and ‘The Age of Me’!

There is a real buzz at the moment around personalisation and as an advocate of social media and marketing innovation I feel compelled to write about it, particularly after attending three fantastic webinars that touched on the subject last week by Marketer Magazine, Event and C&IT Magazine and CIM. Continue reading “Personalisation and ‘The Age of Me’!”

To App or not to App, that is the question?

I’ve attended a number of industry events recently where technology has been the main topic on the agenda and in particular ‘Event Apps’, so I wanted to write a post giving a bit of insight into what I’ve learnt and what I’ll be thinking about as I embark on my journey into event management. Continue reading “To App or not to App, that is the question?”

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