Diary of an #Eventprof

A blog on the crazy and inspiring world of events


Event Marketing

It’s all about Automation #eventprofs

Anyone who manages the marketing and communications for their business or events programme knows the workload and overall minefield that can be faced by the numerous digital channels, media and programmes that are available to us as event professionals. Continue reading “It’s all about Automation #eventprofs”

How To Drive Event Sales with Emotions

My second contribution on EventMB…

Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales. Continue reading “How To Drive Event Sales with Emotions”

Lessons from Leaders!

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin. Continue reading “Lessons from Leaders!”

5 Top Tips to Drive your Twitter Engagement!

I’ve been in the Top 10 of the Eventopedia Power 250 for a number of weeks now so it would appear that I’m doing something right when it comes to my social media strategy. Continue reading “5 Top Tips to Drive your Twitter Engagement!”

Are Events still an effective Public Relations tool?

It was great to receive an invitation to the Eventopedia Discovery event last week at the stunning One Horse Guards. The topic was ‘Events for PR’ and I was particularly interested in their question “Are events still an effective public relations tool?”. Continue reading “Are Events still an effective Public Relations tool?”

Personalisation and ‘The Age of Me’!

There is a real buzz at the moment around personalisation and as an advocate of social media and marketing innovation I feel compelled to write about it, particularly after attending three fantastic webinars that touched on the subject last week by Marketer Magazine, Event and C&IT Magazine and CIM. Continue reading “Personalisation and ‘The Age of Me’!”

The Future of Experiential? It’s about Capturing the Moment…

I made my annual visit to International Confex at London Olympia yesterday, this time though without a venue sales hat on and I really enjoyed having the time and opportunity to attend some of the seminars, in particular Nick Morgan’s session on the future of experiential. Continue reading “The Future of Experiential? It’s about Capturing the Moment…”

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