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Diary of an #Eventprof

A blog on the crazy and inspiring world of events

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Marketing

Personalisation and ‘The Age of Me’!

There is a real buzz at the moment around personalisation and as an advocate of social media and marketing innovation I feel compelled to write about it, particularly after attending three fantastic webinars that touched on the subject last week by Marketer Magazine, Event and C&IT Magazine and CIM. Continue reading “Personalisation and ‘The Age of Me’!”

My Afternoon of ‘Big Data’ on Ice!

In the world of marketing the term ‘Big Data’ is becoming more and more widespread yet still stirs up much confusion.  Big Data is an all-encompassing term for any collection of large data sets that were once difficult to process and the challenges include search, capture and analysis. Continue reading “My Afternoon of ‘Big Data’ on Ice!”

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