My second contribution on EventMB…

Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales.

In my last post 5 secrets of successful event sales I touched on emotional decision factors and selling the ‘why’ rather than ‘what’ to drive successful event sales. Most people think that it’s logic that drives the key decisions that we make in life, whether professional or personal, but actually it’s our emotions that are responsible for just about every decision we make – and not just the events we attend.
Read more on EventMB!