“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin.

A great statement and the opening quotation in CIM’s latest special report ‘Lessons from Leaders’. It also made an appearance on screen at the launch event for this special report last week at The Brewery.

I’m incredibly proud to be a member of CIM and lucky to be part of such a fantastic organisation. The event was a great opportunity to hear from senior industry leaders in the world of marketing, as well as provide some valuable insights and encouragement as I progress in my new found career as an event marketer.

The event opened with some great thoughts and anecdotes that I wanted to share with you, all centred around personal development for marketers, and at all stages of their careers.

Here are a few of my favourites:

• Take on roles and responsibilities that are outside of your comfort zone. It’s nothing to do with faking it, it’s about learning fast on the job and not being afraid to be out of your depth.

• Develop a passion for learning, continually striving to learn new things, and unlearn those that don’t work anymore.

• Listening is critical, listen, listen hard and then listen again.

• Invest time in building and developing relationships – devoting time to the few and not the many. Look at who you can collaborate and partner with, lighting fires together to make progress.

• Honesty is the best policy so ensure you create an environment where failure isn’t to be feared.

• Practice better social media management – if don’t have anything good to say, maybe don’t say anything at all.

• Always put the same amount of effort into yourself as you do your campaigns and projects.

The first thought-leader of the evening to take to the stage was Mark Brayton, Interactive Marketing Director at Barclays. His insights went something like this:

• Listen first, propose later!

• It’s important to create an environment that allows for creativity.

• Learn to trust yourself and your instincts, use your gut feeling.

• Understand your own personal style and recognise the importance of authenticity.

• Know where you want to go in life, but don’t plot the route that gets there, allow for loops and turns in the road.

Next up was Misa Von Tunzelman, UK Lead Director of Marketing, Communications and Research at JLL. My favourite talk of the night, she gave some really valuable insights which were:

• Do what you love and be true to what you want out of work.

• Don’t have a grand plan!

• Be brave, take a shot and learn on the job.

• If you find people difficult, take the time to understand what’s motivating them.

• Take the time to talk to everyone in the business and understand their mindset, be annoyingly chatty!

• Listen more, trust yourself and give something back.

• Consider mentoring or being a mentee, maybe talking at events. Use these platforms to create change, awareness and diversity.

A fantastic session with some great CIM speakers, my key takeaways being:

• Do what you love (a big tick without question!).

• Trust yourself (I’m working on this one!).

• Take on roles and responsibilities outside of your comfort zone (I’m definitely working on this one too, watch this space!).

Until next time #Eventprofs…