How many times have you looked at your logo colour and wondered what it says about you? I’ve started looking at colour very closely in recent months whilst launching my brands ‘Diary of an #Eventprof’ and the ‘EWL Club’ and more recently my personal brand and colour as I start work as a Freelancer. I also attended the ISES-Talks ‘Colour of Money’ event last week and was fascinated to hear the view of Robert Dunsmore of GES who was speaking on the topic. A little controversially he explained that blue was safe, purple was brave and black was luxurious! Your logo and brand colour can say a lot about you and can be extremely powerful. Here’s a little infographic I’ve put together with a guide to brand colour and it’s meaning from what I’ve learnt recently. So if you’re thinking about your colour I hope you found this post interesting and useful? Until next time #Eventprofs…
Helen Moon is an event and marketing director with 20+ years event logistics, operations, sales, marketing and communications experience in the event industry. A multifaceted event professional she is marketing and communications manager at Royal Greenwich Heritage Trust, managing director at EWL, co-founder of EventWell and Event Wellbeing Week, and freelance event and party planner. Helen is also a member and alumna of the Chartered Institute of Marketing, a member of the Chartered Management Institute, and is truly passionate about the crazy and inspiring world of events.
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